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Amazon has to Echelon to stop selling the EX-Prime Smart Connect Bike earlier this week that they say was developed “in collaboration with Amazon."

“This bike is not an Amazon product or related to Amazon Prime,” an Amazon spokeswoman wrote in an email late Tuesday. “Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product, and change the product branding.”

Echelon has taken down the bike on their website.

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