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Echelon is expanding into France and Germany which is pretty exciting to see.


Connected fitness industry leader, Echelon Fitness is growing its global presence, officially launching Echelon Fit France and Echelon Fit Germany this month. The experience in both France and Germany will follow the successful model in the United States , with live and on-demand programming being offered from studios in each respective country.

The classes are filmed both live and on-demand in the native language of each country. Both France and Germany have in-country studios, warehouses and dedicated websites, boasting 23 French and ten German instructors. The schedule will start with a robust six to eight classes daily for each Studio (Connect Bike, Connect Row, FitPass and Reflect). The new French and German classes will also be available worldwide on the Echelon Fit app for all French and German speaking people in the US and around the globe.

“As a brand our focus has been, and continues to be, accessibility to connected fitness for anybody. We offer the best reach of any connected fitness brand and anyone around the world is able to take advantage of our global content. Imagine — family members who haven’t been able to see each other over the past year can join a class together from across the ocean. Or native French speakers based in Canada can access French language content,” said Lou Lentine , president and CEO of Echelon Fitness. “We know this is important to our members. We see our competitors are now following us as we expand globally.”

As at-home fitness has grown globally over the past year, and as the world continues to become more connected, Echelon is able to offer content, product and services for a growing community. The expansion into France and Germany are the beginning of a continued global presence in Europe and around the world. “The variety of connected products Echelon Fit is offering now in Germany and France is novel and will redefine home-fitness with a community approach. We are very proud to grow the brand in Europe ,” said Robin Broszio, Managing Partner Europe

The Echelon Fitness model and portfolio – including a wide range of connected bikes, treadmills, rowers and mirrors with live and on-demand classes and an engaged and inspired membership community — has been taking the fitness market by storm. The company completed more than 1,000,000 rides alone in December of 2020 — more than the total number of rides in all of 2019. The approach has been further validated by a $65M investment announcement led by Goldman Sachs.
 

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Great to see Echelon expand like this. Its also a great sign of future growth. I just hope that studio locations are accessible enough.
 

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I'd love to see them in malls and closer to major destinations.

Where would you like to see them located?
I think malls would be the easiest for a lot of people. With everything that's happened during the pandemic there's going to be a lot of real estate that Echelon could take advantage of if they wanted to.
 
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