Echelon took advantage of supply issues that Peloton was going through and seen record sales!
- Echelon Fitness is capitalizing on demand for its at-home stationary bicycles that are both cheaper and more readily available than Peloton products, which remain mired in supply chain delays.
- The company reported in September that sales have increased by 700% year-over-year, an increase in demand CEO Lou Lentine said the company was prepared to handle, thanks to the launch of a serendipitously timed new factory and additions to its staff.
- "When the pandemic hit, we were ready," Echelon CEO Lou Lentine told Business Insider. "We started production in [our new] factory six months early and we were able to keep up."
- Despite making headlines over its tumultuous partnership with Amazon earlier this year, Echelon's products can be found in more than 3,500 retail locations, including Dick's Sporting Goods and Costco.
Peloton competitor Echelon Fitness grew sales 700% during the pandemic. Its CEO reveals how it took advantage of Peloton's supply chain meltdown.
"When the pandemic hit, we were ready," Echelon Fitness CEO Lou Lentine told Business Insider, regarding his company's ability to meet higher demand.